40% OFF FOR 4 HOURS ONLY, FRIDAY 13 NOVEMBER, 12PM TO 4PM AEST, 100+ NEW STYLES, MASSIVE RESTOCK
FRIDAY 13 NOVEMBER · 12PM AESTFRIDAY 13 NOV
EMPRESS LAND. 40% off for 4 HOURS only!
40% off for 4 hours only. Friday 13 Nov. 12pm to 4pm. B bought a theme park. don't ask how. welcome to Empress Land.
60+ new styles
+ a massive restock!
The biggest drop we've ever done, all landing the second the gates open. Every style in sizes 6 to 30, every size drafted from scratch.
and all of it 40% off. for 4 hours!!Your sold out faves are back!
The ones you've been emailing us about.
B bought a theme park!
don't ask questions. just enjoy the ride.
B has officially lost her mind.
The rides are open, the lights are on and the gates swing at 12pm on Friday 13 November. You've got four hours. Make them count.
Free hat + bag!
on orders over $295 after discount
Here's how: once your order is over $295 after your Black Friday discount, the Hat + Bag Lucky Dip will be waiting in your cart for you to add for free.
It's a lucky dip, so you'll score one of three cute colour combos as a little surprise!
Only while stocks last! Once they're gone, they're GONE!
two ways through the gates
Pick your ticket!
General admission
The gates open for everyone at 12pm. 40% off for four hours, then they slam shut at 4pm. Pop your email in and we'll give you a yell before the gates open.
You're in the queue!
see you at the gates at 12pm, babe.
The gates are open. 40% off until 4pm.
SHOP 40% OFFThe gates have closed. See you next time, babe.
SHOP NOWVIP entry
At 11:45am the gates open, but only with a secret password. The link and password drop in our Empress Community on Facebook, so join now and you'll be shopping 15 minutes before everyone else. It's women only and honestly the nicest corner of the internet.
11:45AM AEST · PASSWORD dropsJOIN THE COMMUNITYbefore you ride
Questions? We got you.
When do the gates open?
Empress Land opens at 12pm AEST (Queensland time) on Friday 13 November, and the gates slam shut at 4pm AEST. Here's what that looks like where you are:
| Where you are | Sale opens | Sale ends | VIP early access |
|---|---|---|---|
| QLD (AEST) | 12pm | 4pm | 11:45am |
| NSW, VIC, ACT and TAS (AEDT) | 1pm | 5pm | 12:45pm |
| SA (ACDT) | 12:30pm | 4:30pm | 12:15pm |
| NT (ACST) | 11:30am | 3:30pm | 11:15am |
| WA (AWST) | 10am | 2pm | 9:45am |
| New Zealand (NZDT) | 3pm | 7pm | 2:45pm |
Add it to your calendar so you don't miss a second.
How long does the sale go for?
You have 4 hours, from 12pm to 4pm AEST. When the gates close, the 40% closes with them.
How do I get early access?
Join our Empress Community on Facebook!
At 11:45 AM AEST, we'll share a secret password in the group.
Simply head to our website, enter the password and start shopping 15 minutes before everyone else!
👑 Already a VIP or Level 3? We've got you, GF! You'll receive an email with your password at 11:35 AM AEST, giving you even earlier access!
Can I share the password?
We know it's tempting, but the password is our little thank you to the women who make our community so special, so please keep it in the group 💕 If your bestie wants in early, send her the link to join and she'll be right there with you at 11:45am.
Do I need a discount code?
Nope! Everything will already be 40% off on the website, so just add your faves to your cart and check out.
Is everything 40% off?
Yes, it's 40% off everything sitewide. The only exception is gift cards.
What's launching?
We're launching 60 new styles, plus a massive restock of all your favourites. If you'd like a sneak peek at what's landing before the gates open, join the Empress Community, because they'll see it first.
Is there a gift with purchase?
There sure is! Every order over $295 (after your 40% discount) will receive a surprise bag-and-hat combo, added to your order for free. The colours are a lucky dip, so you'll receive one of these three combos:
• Espresso and Milkshake
• Bubblegum and White
• Lavender and Butter
We only have a limited number of bags and hats, so this is while stocks last. We can't wait to see which one you get 👑
Can I use my rewards points?
You'll still earn points on every order during the sale, but you won't be able to redeem your Empress Dollars or rewards discounts during the 4 hours. This is our biggest discount of the year, so pausing redemptions lets us offer a deal this big and keeps it fair for everyone. Your balance stays safe, and it'll be ready to use once the sale ends.
Will my size sell out?
Stock is limited, and it's first come, first served. Adding something to your cart doesn't hold it, so check out quickly once you've picked your faves. Every style comes in sizes 6 to 30, so have a look at our size chart before the gates open, and you'll be ready to go.
Can I get the sale price on something I bought before the sale?
Unfortunately, we can't adjust the price of orders placed before the sale started.
How can I pay?
You can pay by credit card, Shop Pay, PayPal, Afterpay or Zip, so you can grab your faves now and pay in instalments if you'd like.
Is shipping free?
Express shipping is free on all orders over $150.
How long will shipping take?
Every order still ships via express, but we're expecting a huge number of orders, so our team will need a little extra time to pack them all with love. Please allow 5 to 7 working days for your order to be dispatched, instead of our usual 1 to 3. We'll be packing as fast as we can to get your goodies out the door.
Do you ship overseas?
We sure do! We ship worldwide, so you're invited wherever you are. International orders may take a little longer to arrive than usual during the sale.
I made a mistake on my order. Can I change it?
With so many orders coming through, please double-check your size, colour and address before you check out. If you make a mistake, email our team at hello@empressathleticus.com.au straight away, and we'll do our best to fix it. We pack orders super quickly during the sale, so we can't promise we'll catch it in time, and we really appreciate your patience while our team works through the rush.
Can I add to my order or combine two orders?
Unfortunately, we can't combine orders during the sale, so we'll pack and ship each order separately.
Can I return sale items?
Yes! Our usual returns policy applies to sale items. You have 30 days from delivery to return them, as long as they're unworn, unwashed, and still have their tags attached. Some items, like underwear and swimwear, can't be returned for hygiene reasons. Check out our returns policy for all the details.
What if the website is slow or I can't get in?
We're expecting a massive crowd at the gates! If the site feels a little slow, hang tight and refresh instead of opening lots of tabs. Your cart will be saved.
Still have a question?
Jade and the team are here to help. Email us at hello@empressathleticus.com.au, call us on 07 5446 1846, or slide into our DMs on Instagram. We're expecting a lot of messages on sale day, so replies may take a little longer than usual, but we'll get back to you as soon as we can 💕
A day at the park
we may have had too much fun
The park rules
rule number one, everyone's invited. yes, you.
Everyone's invited
SIZES 6 TO 30No height requirement, no size requirement. Every size is drafted from scratch, never scaled up from a 6.
Real refunds
NOT STORE CREDITDon't love your gear? You get your money back. T&Cs apply.
Free express
ON ORDERS $150+Your haul gets its own fast pass straight to your door.
Made by women
FOR WOMENDesigned by our team of women on the Sunshine Coast.
See you at the gates, bestie!
40% OFF FOR 4 HOURS · FRIDAY 13 NOVEMBER · 12PM TO 4PM AEST
Empress Land is Aussie World in a very convincing gold disguise, filmed on location on the Sunshine Coast. No theme parks were actually purchased. Yet.
















